History
In 1985, Fresh Beginnings began as a customer retention organization. Initial offerings to Dealers were customer thank you gifts, such as cookies and direct mail pieces sent at regular intervals.
To satisfy a growing need for an independent third-party to conduct customer satisfaction surveys, the ELEAD Call Center was developed in 1999. By year’s end, the Call Center had evolved into a leader in the Customer Retention field serving several thousand Dealers across the US and Canada.
Throughout the years, many new concepts were successfully introduced to the industry including: CRM Software, Data Mining, Desking, Lead Management Tools and Technical Training and Consulting.
In recent years, ELEAD became a subsidiary of Data Software Services and heavily invested in our development team, call center growth and account management. ELEAD offers auto dealers a fully integrated, single-source solution, that includes Call Center, CRM, Websites, Reputation Management, Search Marketing, Social Media, Data Mining, Lead Management, Service Marketing and Reminders, Desking and Inventory Pricing and Management Software.
Our mission is to provide auto dealers the best solution to sell more cars. Now, along with offering the number one automotive-only Call Center in the nation, ELEAD delivers one solution designed to encourage auto dealers to trim expenses as they speed-up, streamline and simplify their day-to-day retail operations.
Along with an impressive number of recent groups that have chosen to partner with ELEAD, we remain heavily focused on maintaining our large reference list of over ten year customers. ELEAD's large partner lists includes industry leaders, such as Kia Motors, Hyundai Motor Company, FordDirect, Ford Motor Company of Canada, Asbury Automotive Group, Sonic Automotive, DARCARS Automotive Group and Autobytel, Inc.